Identidade Olfativa do Casamento! O que é?

fevereiro 13, 2017

olfato
“Há seis anos visitei os parques da Disney com meu marido e meus filhos. Toda manhã antes de entrarmos nos parques passávamos um protetor solar comprado numa daquelas farmácias grandiosas dos Estados Unidos. A fragrância do protetor era maravilhosa e esse ritual se repetiu por todos os dias da viagem.

No final de 2016, fomos ao litoral para o Natal em família. Numa manhã quando eu e minha filha mais velha estávamos na praia fomos invadidas por cheiro conhecido e que nos remeteu a algo muito prazeroso. Em poucos segundos minha filha identificou do que se tratava: era aquele mesmo protetor, e que agora estava sendo usado por uma família ao nosso lado. Foi como um flash: aquele cheiro nos fez reviver as emoções experimentadas durante a viagem e de uma maneira fugaz “voltamos a Disney”.

Esse relato vivenciado por mim e minha filha nos dá conta de uma sensação inexplicável que nos acomete quando somos atingidos por uma MEMÓRIA OLFATIVA.” (Carolina Gotardo)

Memória olfativa é um fenômeno que ocorre no nosso cérebro. Quando estimulado por um fator externo “cheiro”, o cérebro desencadeia uma reação neurológica na memória, associando tal cheiro a fatos importantes na nossa vida. Basta sentir novamente aquele cheiro familiar para que a cena do passado venha para nossa memória com uma incrível riqueza de detalhes. Pode ser o aroma de um alimento, o exalar de uma flor ou o perfume de uma pessoa. São os cheiros de nossas vidas.

Que adulto não voltou no tempo ao sentir o cheirinho de bolo quente saindo do forno? Ou quem nunca se pegou revivendo uma história de amor ao sentir um perfume conhecido?

E o responsável por nos trazer essa enxurrada de lembranças é o OLFATO, o sentido que nos faz sentir e distinguir até 10 mil cheiros diferentes.

Dentre todos os sentidos (paladar, tato, audição e visão), o olfato apresenta-se como mais ligado às emoções e a memória sendo capaz de despertar as lembranças emocionais mais fortes e viscerais. E tem lembrança mais gostosa do que a do dia do seu casamento???

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MEMÓRIAS OLFATIVAS e a CIÊNCIA

O primeiro teste científico com objetivo de investigar se os cheiros nos fazem, de fato, reviver o passado de maneira muito mais intensa do que os outros sentidos aconteceu em 2012, na Universidade de Utrecht (Holanda).

A pesquisa reuniu 70 estudantes em uma sala. Eles assistiram a vídeos que deveriam provocar incômodo e aversão, como acidentes de carro e cenas de violência. Ao mesmo tempo em que os vídeos eram exibidos, os pesquisadores borrifaram aroma de cassis na sala, projetaram luzes coloridas na parede de fundo e tocaram uma música “neutra”.

Uma semana depois, os participantes foram divididos em grupos: uma parte foi exposta ao cheiro de cassis, outra às luzes projetadas na parede e a terceira à mesma música que tocou durante a reprodução dos vídeos.

Então, os pesquisadores pediram para que eles descrevessem o que tinham visto nos vídeos uma semana antes.

O grupo que foi exposto ao “cheiro” de cassis não apenas se lembrou de mais detalhes sobre os vídeos, mas também relatou mais desconforto e sensações mais intensas do que aqueles cujo estímulo foi feito pela música ou pelas luzes.

A pesquisa concluiu que o cheiro é um gatilho mais poderoso para a lembrança de memórias do que visão e audição.

 QUESTÃO DE ANATOMIA

cerebro olfato

Já as razões que dão ao olfato super poderes quando o assunto é memória também não estão definidas pela ciência. Mas os especialistas sugerem que esse efeito, de um cheiro nos levar para lugares tão reais na memória, está relacionada a anatomia do cérebro.

A hipótese divulgada por renomados neurocientistas da Sociedade Britânica de Psicologia está relacionada com a proximidade entre o centro de processamento de cheiros e as regiões que controlam emoções e memórias.

O bulbo olfativo, que processa os cheiros, está em uma região do cérebro relativamente mais próxima do hipocampo e da amídala, que processam memórias e emoções, do que as áreas responsáveis pela visão e audição.

Um estudo de 2009 que analisou scans cerebrais dos participantes indica que memórias olfativas têm de fato um processamento associado com o hipocampo, responsável por memórias de longa duração.

NOVOS CHEIROS…… NOVAS MEMÓRIAS

É inegável o poder do olfato e sua grande habilidade de criar memórias e nos transportar até lugares, pessoas e situações que nos marcaram intensamente.

E por que não usar e abusar de cheiros novos em viagens e situações relevantes da nossa vida na busca de construir novas memórias olfativas. Emoções, lugares e pessoas poderão ser revividas, revisitadas e reencontradas nas nossas lembranças pelo simples ato de cheirar.

Não deixe seu casamento de fora disso. Contrate uma empresa de identidade olfativa para que você e seus convidados possam reviver o grande dia, mesmo meses depois do evento. Profissionais especializados podem criar um aroma que descreva muito bem você e seu par, ambientar o espaço com esse aroma e depois engarrafar em frascos lindos o cheirinho que marcou seu casamento para que você presentei os convidados!

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Não perca nenhuma dica para o seu casamento, faça parte da nossa lista VIP!

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